The Odd Marketing Campaigns Behind 'Machine Gun Preacher' and 'Dolphin Tale'

Hey, you there -- riding the motorcycle. Do you happen to be a member of the Hell's Angels? Yes? Then you'll just love this new Gerard Butler movie! And, you, over there, with the kid. Is your child home schooled? He is? Then by all means bring him to the theater to see this heartwarming story about a dolphin! While these two ideas may sound ridiculous, they are actually real marketing campaigns from the studios bringing you 'Machine Gun Preacher' and 'Dolphin Tale.' In 'Preacher,' Gerard Butler plays real-life biker-turned-philanthropist Sam Childers, who travels to the Sudan. Relativity Media assumes that since the movie is about a motorcycle gang member who finds God, the target audience would be motorcycle clubs and church-going folk. As the story in the LA Times states: "To help draw out religious audiences, Relativity crafted a 'Machine Gun Preacher' poster framing Childers in a cross, cut different ads emphasizing his religious conversion, hired a marketing firm to work with pastors on movie-related sermons, and screened the film for church groups." As for 'Dolphin Tale,' Alcon, the studio behind the movie, is going for the home-schooled crowd, "urging their parents to take them to the movie on Friday, and then discuss it following a curriculum guide." Marketing toward religious individuals is not a bad idea, particularly with the recent success of 'The Blind Side' and 'The Help,' which saw campaigns geared toward those who attend church. As for people who home-school their kids? Well, that seems like a bit of a stretch -- unless part of their curriculum requires a trip to Sea World. And it's not like 'Dolphin Tale' follows the story of DUSO the Dolphin. [via LA Times] Image courtesy of Relativity

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Bruno Mars Confirmed for 'Breaking Dawn' Soundtrack

More 'Breaking Dawn' news today, yet it's to not with Billy Burke or Rachelle Lefervre it's all about Bruno Mars. Don't get too excited, though: the pop crooner isn't acting the film, he's just round the soundtrack. Bruno might be the very first confirmed artist to to research the soundtrack for your latest 'Twilight' film. His song, 'It Will Rain,' will probably be on iTunes on Sept. 27. The singer even released artwork for your single, which you'll want to see below. (Side note: Can it be just us, or does the policy show a silhouette of Bruno Mars provided drunk in the chair?) [via HitFix] Image because of Getty

J. Edgar Trailer: Leonardo DiCaprio Age range, Recreates American History To have an Oscar Nomination

“We must always remember our history,” Leonardo DiCaprio alerts within the completely new trailer for J. Edgar. Easily, this narrative demand means that you ought to most likely begin to see the very biographical drama from director Clint Eastwood this trailer promotes. Have a look at DiCaprio as FBI director J. Edgar Hoover below within the film’s first trailer. To determine a clip in hd, mind on to Apple. Clint Eastwood’s J. Edgar follows the career of J. Edgar Hoover in the Palmer Raids let's start. The Warner Bros. picture also stars Armie Hammer, Naomi W and Judi Dench and it is scheduled to reach in U.S. theaters on November 9. [Apple]

Sarah Paulson to Funnel Spirits on FX's American Horror Story

Sarah Paulson American Horror Story has attracted on Sarah Paulson to funnel other-worldly spirits concerning the approaching Foreign exchange thriller, E! Online reviews. Paulson, 35, will recur in four episodes just like a medium named Billie Dean. In line with the site, the Golden Globe-nominated actress will share nearly all her screen time with Jessica Lange, who plays the next-door-neighbor which has more than a few screws loose. Fall TV: Have the lowdown relating to this season's must-see new shows Paulson is much better recognized for her roles on Studio 60 concerning the Sunset Strip and Deadwood. She'll also show on Desperate Regular folks next season to reprise her role as Lynette's sister. American Horror Story, of a family who moves in to a haunted house, premieres Wednesday, March. 5 at 10/9c on Foreign exchange. Are you currently presently excited to find out Paulson on American Horror Story?

Rob, Who Lives in your house

Jason Segal and Erection dysfunction Helms star inside the Duplass brothers and sisters pic 'Jeff, Who Lives in your house.'A Vital relieve an Indian Paintbrush, Mr. Mudd, Right of Way Films production. Produced by Lianne Halfon, Russell Cruz, Jason Reitman. Executive producers, Steven Rales, Helen Estabrook. Co-producer, Jill Rachel Morris. Directed, put together by Jay Duplass, Mark Duplass.Rob - Jason Segel Pat - Erection dysfunction Helms Sharon - Susan Sarandon Linda - Judy Greer Carol - Rae Beginning Chong Steve - Steve Zissis Kevin - Evan RossThe Duplass brothers and sisters take another step toward conventional Hollywood storytelling without compromising the sincere, true-to-existence quality that got art galleries interested to start with with "Rob, Who Lives in your house.In . Toplining Jason Segel just like a 30-year-some guy-child with no goal of departing the nest, this enjoyable Vital release seems more tightly scripted in comparison to siblings' earlier, semi-improvised dramedies, but lacks the wonderful squirm-inducing quality that sets them apart. Embellished with Susan Sarandon's radiant turn as Jeff's all-patient mother-enabler, this sweet but slight effort could half way decent expand their aud beyond the slacker set to include middle-aged women. Though "Rob" admirably handles to determine its sad-sack hero without passing judgment (an important distinction between this and Todd Solondz's similar, substantially more cynical "Dark Equine"), older audiences will undoubtedly believe it is better to recognize along with his situation within the outlook throughout his weary single mom, Sharon (Sarandon). While Sharon does the 9-to-5 inside a traditional office job, her boy sits around the basement thinking about this really is of existence. A towering actor in the beginning of Gerard Depardieu-style expansion, Segel is physically a great deal bigger than his co-stars, one can't overlook the fact this overgrown kid should have moved out way back when. But Rob does not have such ambitions, incompetent at being aware what satisfaction older brother Pat (Erection dysfunction Helms) can get from an "independence" that leaves him shackled with a lousy job and passive-aggressive wife Linda (Judy Greer). The film happens throughout the size of Sharon's birthday, and many types of she asks is always that Rob log from the couch, possess a bus for the home improvement center and fasten the broken shutter in the kitchen area. With no cent simpler to complete, Rob steps the doorway and in to a confusing world he's convinced is trying to deliver him clues about his future, but immediately can get distracted with the first coincidence he encounters. A dent or dimple monologue in regards to the M. Evening Shyamalan film "Signs" supplies Jeff's dubious rationale to ensure that there being order inside the chaos. Jeff's perambulations leads him to his brother, who's steamed that Linda doesn't accept his purchase of a completely new Porsche. Apparent middle age crisis aside, Pat discovers his marital complaints are worse than imagined when he and Rob place Linda out driving getting an unusual guy, leading to a pathetic attempt concerning the brothers' part to discover whether she's getting an affair. Though full of funny moments, "Rob" doesn't feature jokes inside the conventional sense rather, it's full of moments of uneasy recognition, mostly amusing, but oftentimes poignant too. Just like the Duplasses' debut, "The Puffy Chair," all the clumsiness and fighting masks what's essentially a tribute for the effective bond between brothers and sisters. The scene through which Rob sneaks into the fancy restaurant where Linda and her date are becoming lunch, squeezes in to a too-small suit jacket and eavesdrops about the conversation within the adjacent booth might be right in your house in the Blake Edwards movie. It suggests that Rob want to risk humiliation to help his brother -- a sentiment Pat nicely repays in the surprise finale that rescues the day's occasions within the purely banal. What Sharon and her two sons share is that they are crooks to complacency, and also on this unique day, they'll each have an opportunity to create large changes towards how they have resided. Sharon receives interoffice messages in the secret admirer who may be her first real shot at happiness since her husband's dying Pat's marriage can't possibly proceed the means by which it's been going formerly and Rob will uncover the goal of all people signs God/the planetOrthe Duplasses are actually delivering him. Though production values look spindly by studio standards, that choice gives "Rob" a convincing real-world feel, and Baton Rouge, La., is merely bland enough to produce the story appear a lot more universal. Less strongly handheld than "Cyrus," Jas Shelton's HD lensing is vibrant and apparent, with short, quick zooms useful for comic effect.Camera (Luxurious color prints, DCP), Jas Shelton editor, Jay Deuby music, Michael Andrews production designer, Chris Spellman costume supervisor, Ashley Martin appear (Dolby Digital/SDDS/Datasat), Robert Sharman supervisory appear editors, Perry Robertson, Scott Sanders re-recording mixer, Sanders, Joe Barnett, Matthew Waters stunt coordinator, Steve Ritzi effects organizers, Guy Clayton, Rob Edge visual effects supervisor, R. Zane Rutledge visual effects connect producer, Stephanie Langhoff assistant director, Cas Donovan casting, Terri Taylor. Examined at Toronto Film Festival (Special Presentations), Sept. 10, 2011. Running time: 83 MIN. Contact Peter Debruge at peter.debruge@variety.com

Source: Paul McCartney To Not Get Married A Couple of Days Ago

La, Calif. -- Despite reviews that Mister Paul McCartney and longtime girlfriend Nancy Shevell are likely to got married in just days, Access Hollywood has learned there will not be any wedding for your couple a couple of days ago. An origin near the couple told Access the reported wedding within the former Beatles farmhouse in Sussex, England will not occur a couple of days ago. McCartney, 69, and Shevell, 51, who introduced their engagement in May, first started dating through the summer season of 2007.This is actually the 3rd marriage for your music icon. He got married Linda McCartney in 1969, as well as the couple ongoing to become married until Linda died of breast cancers in 1998. In 2002, he tied the knot with Louise Mills. However, McCartney declared divorce in 2006 in addition to their divorce was carried out 2008. McCartney has five children from his previous associations, different in age from 48 to a lot of years of age. Copyright 2011 by NBC Universal, Corporation. All rights reserved.These elements is probably not launched, broadcast, rewritten or redistributed.

I'm Not Sure How She Will It: Film Review

In I'm Not Sure How She Will It, Kate Reddy may be the "she" under consideration -- a fortysomething modern lady battling to juggle the requirements of motherhood along with a high-pressure career. Described by having an easy verve by ever-affable Nicole Kidman, the central character in Douglas McGrath's comedy is simple to root for, even when the automobile itself feels under fresh and inspired. In line with the best-selling 2002 debut novel by Allison Pearson, the film invokes facets of from Bridget Jones's Diary (it was initially occur London) to Baby Boom, while playing securely inside the well-established parameters of formulaic romantic comedies. Still, because of Parker's understanding performance and also the fine work of her top-notch supporting cast, the Weinstein Company release should prove relatable to female audiences of the certain age and stage whose comparatively lighthearted Barbara Bradshaw days are, alas, in it. Moving the setting to American soil, the screen version finds Parker's Kate laying awake nights psychologically creating her all-important lists if not dashing to her job in a Boston financial management firm or home to often her two youthful children and her unemployed architect husband, Richard (Greg Kinnear). But her carefully-honed balanced exercise is tossed off-kilter whenever a career-making new account means flying backwards and forwards to New You are able to, where she works carefully with smooth professional Jack Abelhammer (reliable Pierce Brosnan) at the fee for getting away from her exacerbated family. Just how does she get it done? As directed by McGrath (Emma, Infamous) and composed by Aline Brosh McKenna (The Demon Wears Prada, 27 Dresses) with many different preventing to deal with your camera (a trait shared by a number of other cast people) along with other tired, sitcom-y items of business that will appear more in your own home about the small screen. Fortunately McGrath ultimately moves past the shtick and keeps things moving in an agreeable pace, depending on his gifted ensemble to capably close the offer. Whether she's anxiously attempting to pass off a deli-bought cherry cake as homemade on her daughter's kindergarten bake purchase or finding she's struggling with an uncomfortable attack of mind lice in an inopportune moment, Parker makes unforced, amusing work from the physical comedy while well sending Kate's heavier, more introspective problems. Because the professional/personal males in her own existence, Brosnan and Kinnear also do a highly effective job of underplaying their particular figures, maintaining a pleasant vulnerability while Olivia Munn handily steals the majority of her moments as Kate's coldly officious junior assistant, Momo. Opens: Friday, September 16 Production companies: The Weinstein Company Cast: Nicole Kidman, Pierce Brosnan, Greg Kinnear, Christina Hendricks, Kelsey Grammer, Seth Meyers, Olivia Munn Director: Douglas McGrath Film writer: Aline Brosh McKenna Executive producers: Bob Weinstein, Harvey Weinstein, Kelly Carmichael, Aline Brosh McKenna, Scott Ferguson, Ben Silverman Producers: Donna Gigliotti Director of photography: Stuart Dryburgh Production designer: Santo Loquasto Music: Aaron Zigman Costume designer: Renee Ehrlich Kalfus Editors: Camilla Toniolo, Kevin Tent Rating: PG-13, 95 minutes. Greg Kinnear Nicole Kidman